Research into Transfer Behavior of Food Safety Traceability Information Based on the Experimental Economics
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| Title | Research into Transfer Behavior of Food Safety Traceability Information Based on the Experimental Economics
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| Author | Liang Jie,Chen Yusheng and Yin Shijiu |
| Organization | Ocean University of China;ZheJiang University |
| Email | lunwentougaobz@163.com；2010019@ouc.edu.cn |
| Key Words | Food security; Traceability information; Transfer effectiveness; Experimental economics |
| Abstract | This paper examines influencing factors of traceability information’s transfer by information delivery person (household or enterprise), using the methods of experimental economics. Experimental results show that: Firstly, because of people’s social preferences, information delivery person would transfer a certain amount of traceability information under the environment which is lack of supervision. Secondly, Professional institute’s supervision can restrain information delivery person's moral hazard behavior, and improve person's enthusiasm of traceability information's transfer. The better professional institute’s supervision is, the more traceability information that information delivery person transfers. Thirdly, the awareness level of food safety traceability system significantly affects information delivery person’s traceability information transfer behavior. Fourthly, revenue increasing is an important starting point for farmers or enterprises in their economic activities. Fifthly, the traceability information has public goods attribute in the long run. |
| Serial Number | WP803 |
| Time | 2015-01-16 |
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